77uk Privacy Policy

77uk collects personal data from players through several channels during the course of providing our casino and sports betting services. The categories of information we collect, and the context in which each is gathered, are described below.

Information you provide directly: When you register an account, complete identity verification, contact support, or interact with promotions, you provide us with information that may include:

• Full legal name and date of birth
• Residential address (city, district, and full postal address)
• Email address and mobile phone number
• National ID card number, passport number, or driving licence number (for KYC verification)
• Mobile financial service account details (bKash, Nagad, Rocket, or Upay number) used for deposits and withdrawals — note that we store only account identifiers, not PINs or passwords
• Copies of identity documents and proof-of-address documents submitted during verification
• Any information you volunteer when contacting our support team

Information collected automatically: When you access and use the 77uk platform, certain technical data is collected automatically by our systems:

• IP address and approximate geographic location (city/region level)
• Device type, operating system version, and browser type
• Session data, including login timestamps, session duration, and logout time
• Pages visited, features used, games played, bets placed, and click-path data
• Referral source (how you arrived at the 77uk platform)
• Cookie identifiers and similar tracking technology data (see the Cookies section below)

Financial transaction data: Records of all deposits, withdrawals, bonus credits, wagers, and game outcomes are retained as part of our financial and regulatory record-keeping obligations. This data is linked to your account and is used to process transactions, resolve disputes, and comply with anti-money laundering requirements.

77uk uses the personal data we collect for specific, legitimate purposes directly connected to the delivery and improvement of our platform and services. The primary purposes for which your data is used are set out in the table below:

77uk does not use your personal data for automated decision-making that produces significant legal effects on your account without a human review stage. Where automated systems flag an account for review (for example, in fraud detection or AML monitoring), a member of our compliance team conducts a manual assessment before any account action is taken.

Marketing communications: If you have opted in to receive promotional emails or SMS messages from 77uk, we will use your contact details to send you information about offers, bonuses, and platform updates. You may withdraw your consent to marketing communications at any time by contacting our support team. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.

77uk does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Data is shared with third parties only in the following limited and controlled circumstances:

• Payment service providers: bKash, Nagad, Rocket, and Upay receive the minimum data necessary to process your deposit and withdrawal transactions. These providers operate under their own privacy policies and are independently regulated mobile financial service providers in Bangladesh.
• Game studio providers: When you play a casino game powered by a third-party studio such as Pragmatic Play, Evolution Gaming, PG Soft, Spribe, or Ezugi, limited session data (such as a session token and player ID) is passed to the studio's platform to enable the game to function. Game studios do not receive your full name, contact details, or payment information.
• Identity verification services: Where we use a third-party provider to assist with KYC document verification, your submitted documents and identity data are shared with that provider solely for verification purposes and are subject to a data processing agreement with 77uk.
• Analytics and platform services: We may use third-party analytics services to help us understand platform usage patterns. Any data shared for analytics purposes is aggregated or pseudonymised and cannot be used to identify individual players.
• Legal and regulatory obligations: 77uk may disclose personal data to competent authorities, law enforcement bodies, or financial intelligence units where required to do so by applicable law, court order, or regulatory directive. We do not voluntarily share data with authorities beyond what is legally required.
• Business transfers: In the event of a merger, acquisition, or sale of assets involving 77uk, player data may be transferred to the successor entity. Players will be notified of any such transfer and given the opportunity to request deletion of their data if they do not wish to continue using the successor platform.

All third parties with whom 77uk shares personal data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond the specific purpose for which it was shared.

77uk uses cookies and similar technologies (including local storage and session storage) on the platform to ensure it functions correctly, to remember your preferences, and to gather aggregated analytics data that helps us improve the player experience.

The types of cookies we use are categorised as follows:

• Strictly necessary cookies: These cookies are essential for the platform to function. They include session authentication cookies that keep you logged in, security tokens, and cookies that remember your language and currency preferences. These cookies cannot be disabled without breaking core platform functionality.
• Performance and analytics cookies: These cookies collect information about how players use the platform — for example, which pages are visited most frequently, how long sessions last, and which game categories are most popular. This data is aggregated and does not identify individual players. It is used solely to improve platform performance and content.
• Functional cookies: These cookies allow the platform to remember choices you have made, such as your preferred deposit method or game lobby view, to provide a more personalised experience during subsequent visits.

77uk does not use third-party advertising cookies or any tracking technologies designed to build behavioural profiles for the purpose of serving targeted advertisements on external websites.

77uk retains personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable legal, regulatory, financial, or compliance obligations. The general retention periods applied to different categories of data are as follows:

• Active account data (name, contact details, login records): Retained for the full duration of the player's active account relationship with 77uk, plus a minimum of five (5) years following account closure.
• KYC and identity verification documents: Retained for a minimum of five (5) years from the date of verification, in line with standard anti-money laundering record-keeping requirements.
• Financial transaction records (deposits, withdrawals, wagers, bonuses): Retained for a minimum of five (5) years from the date of each transaction.
• Customer support communications: Retained for three (3) years from the date of the last communication in a support thread, unless the content relates to a dispute or regulatory matter, in which case the longer applicable retention period applies.
• Analytics and session data: Aggregated analytics data is retained indefinitely in anonymised form. Individual session logs are retained for up to twelve (12) months before being anonymised or deleted.
• Self-exclusion records: Retained for a minimum of seven (7) years from the date of self-exclusion to prevent re-registration in violation of the exclusion period.

When personal data is no longer required, it is securely deleted or anonymised using industry-standard data destruction processes. Players may request early deletion of non-mandatory data categories by contacting our support team — see the Your Rights section below for details.

As a player on the 77uk platform, you have a number of rights in relation to your personal data. These rights can be exercised by contacting our support team at [email protected] (plain text address — not a clickable link). We aim to respond to all data rights requests within 72 hours.

• Right of access: You have the right to request a copy of the personal data we hold about you and to receive information about how it is being used.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (for consent-based processing), or where you object to processing and there is no overriding legitimate interest. Please note that this right cannot be exercised in relation to data we are legally required to retain, such as KYC documents and financial transaction records.
• Right to restrict processing: You may request that we restrict the processing of your personal data in certain circumstances, for example while a rectification request is being assessed.
• Right to object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interest, though we may be able to demonstrate compelling grounds that override your objection in certain cases.
• Right to withdraw consent: Where processing is based on your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

77uk implements a range of technical and organisational measures to protect the personal data of our players against unauthorised access, accidental loss, alteration, or disclosure. Our security measures include, but are not limited to:

• TLS/SSL encryption for all data in transit between player devices and our platform servers
• Encrypted storage for sensitive data fields including identity document references and payment account identifiers
• Access controls limiting internal data access to staff members who require it to perform their job functions, based on a least-privilege model
• Regular security assessments including vulnerability scanning and penetration testing of platform infrastructure
• Two-factor authentication available to players as an additional layer of account protection
• Incident response procedures that enable us to detect, contain, and notify affected parties of any data security incident in a timely manner

While 77uk takes every reasonable precaution to protect your data, no online platform can guarantee absolute security against all possible threats. You also play a role in protecting your own data: use a strong, unique password for your 77uk account, do not share your login credentials with anyone, and contact our support team immediately if you notice any suspicious activity on your account.

Data breach notification: In the unlikely event of a data breach that is likely to result in a risk to your rights and freedoms, 77uk will notify affected players without undue delay, providing details of the nature of the breach, the data involved, and the steps we are taking to address it.

77uk reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, platform features, or applicable legal requirements. When we make material changes to this policy, we will update the "Last updated" date shown at the top of this page and, where appropriate, notify registered players by email or by displaying a prominent notice on the platform.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Continued use of the 77uk platform after any updated version of this policy has been published constitutes your acceptance of the changes.

Contact us about privacy: If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77uk handles your personal data, please contact our support team:

• Email: [email protected] (plain text — not a clickable link)
• Support is available 24 hours a day, 7 days a week, including Bangladesh public holidays
• Response target for privacy-related enquiries: within 72 hours